To be called Canadian Rye Whisky means something. To be called 100% Rye Whisky made in Canada means something more. It means pride. It means at least three full years of aging in oak casks. It means made from nothing but pure rye grain – no barley, no wheat, and no corn. It means distilled one batch at a time in pot stills – not continuously in columns. It means no flavourings and no colourings were ever added. It means what we put on the label is what is inside the bottle. It means liquid truth.